E-mail marketing workshop
Organised by: Academy of Literary Arts and Publishing SingaporePerformed by: Rachel Maund (Trainer)
Synopsis:
Email is now the primary channel for marketing communication, but how can you be sure your results are as good as they can be? And how do you persuade new potential customers to sign up, open up, click through – and do all of this regularly?
This course takes you from promoting your enews service to writing copy to engaging and getting those readers clicking.It's a round-up of good practice in one of today's most essential marketing channels. Packed with real examples, stats, and tips for helping you to make your email campaigns successful despite your readers' overflowing inboxes.This workshop is suitable for anyone within publishing or related sectors who wants to take their email marketing to the next level.
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