Commissioning and Managing Digital Publishing for Book Publishers
Organised by: Academy of Literary Arts and Publishing SingaporePerformed by: Linden Harris (Trainer)
Synopsis:
Managing digital projects successfully requires us to re-think much of the 'old' publishing process. Starting with how we identify projects and the new questions we need to ask: Blended or born digital, how do you decide what's right for your customers? Will customers pay for it? Can you deliver it at a profit? Do you have the required customer relationships and channels? Includes case examples, templates and models from different book publishing sectors.With just enough technical content so that you understand the issues you most need to, this is delivered by a UK publisher whose experience has encompassed 'traditional' print publishing through to born digital, and who also sees the challenges from the perspective of a commissioning editor.
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